Seafood Made Easier: Crab Smart & Lobster Smart

Seafood Made Easier: Crab Smart & Lobster Smart


SO, WHAT IS SYNONYMOUS WITH GREAT HEALTH,
GREAT TASTE, CONVENIENCE, EASY QUICK PREPARATION, SUSTAINABILITY, AND TEEMING WITH BENEFICIAL
OMEGA-3s? IF YOU SAID KANIMI, YOU’RE ABSOLUTELY RIGHT. SO WHAT IS KANIMI? IT COMES FROM THE
JAPANESE WORD FOR CRAB. AND THAT’S JUST A SMALL PART OF WHAT OUR NEXT GUEST IS HERE
TO SHARE WITH US. IN THE KITCHEN WITH ME THIS MORNING, ROBERT BLEU, PRESIDENT OF SHINING
OCEAN, MAKERS OF CRAB SMART AND LOBSTER SMART, AND OTHER SEAFOOD FLAVORED PRODUCTS FROM SHINING
OCEAN BASED IN SUMNER, WASHINGTON. GOOD MORNING! GOOD MORNING, OLGA. HOW ARE YOU?
I’M GREAT! I’M SO GLAD YOU’RE HERE THIS MORNING, BECAUSE (LAUGHS) I’M SURE YOU HEARD, I LOVE
TO EAT! YES! YES!
AND I LOVE THIS SO MUCH, BUT BEFORE WE START SEEING THIS DISPLAY HERE, TELL ME ABOUT THE
WORD KANIMI A LITTLE BIT MORE ABOUT THAT AND SURIMI.
OKAY. WHAT ARE THOSE TWO?
KANIMI MEANS “THE TASTE OF CRAB” IN JAPANESE. MM HMM.
SO THAT IS OUR BRAND NAME FROM 28 YEARS AGO. SURIMI IS A JAPANESE WORD FOR MINCED, WASHED
FISH. SO OUR PRODUCTS ARE MADE FROM MINCED, WASHED WHITEFISH. UH, ALASKAN POLLOKAN PACIFIC
WHITEY. NOW, I’M VERY FAMILIAR WITH THIS, AND I’M
GONNA TELL YOU WHY IN JUST A BIT, BUT–. ALL RIGHT.
–LET’S TALK ABOUT THE, UH, THE…THE WORD IMITATION. LET’S CLARIFY THE CONCEPT OF THAT.
OKAY. UH, THE FDA REQUIRES, BECAUSE OUR PRODUCT IS MOSTLY FISH AND IT HAS CRAB FLAVORING THAT
WE CALL IT “IMITATION CRAB” AND, UH, SO THE IMITATION WORD CAN HAVE SOME BAD CONNOTATIONS
IN SOME PEOPLE’S MINDS, BUT IN FACT IT’S A VERY HIGH QUALITY PRODUCT MADE FROM FISH AND
IN SOME WAYS, HEALTH-WISE, BETTER FOR PEOPLE THAN REAL CRAB. IT HAS LOWER CHOLESTEROL,
WE FORTIFY WITH OMEGA-3s AND OTHER VERY HEALTHY INGREDIENTS, SO UH, YOU CAN MAKE THE CASE
IT’S BETTER FOR YOU THAN REAL CRAB. AND IT’S GREAT. AND I’M GONNA GIVE YOU A LITTLE
PERSONAL ANECDOTE HERE, AND LET ME SHOW YOU SOME VIDEO, MY KIDS ABSOLUTELY LOVE THIS (CHUCKLES)
AND WE ACTUALLY…THEY HAD SUCH A GREAT TIME, NUMBER 1, MAKING THEIR CRAB SALAD SANDWICHES,
AND THEY BELIEVE IT OR NOT, AND PEOPLE ARE SHOCKED WHEN THEY SEE MY KIDS EATING IT, FOR
LUNCH AT SCHOOL. THEY LOVE THEIR CRAB SALAD SANDWICH (LAUGHS) AND WHEN I HEARD YOU WERE
COMING, I SAID, “OH, MY GOSH! THIS IS AMAZING.” AND YOU KNOW WHAT? AT THE END OF THE DAY,
A LOT OF THEIR FRIENDS GO, “AH, I’VE NEVER HEAD IT” BUT IT’S…IT’S REALLY A GREAT THING
THAT THEY’RE EATING. WELL, OLGA, IT’S AWESOME THAT YOU ARE OUR
CORE CUSTOMER. (LAUGHTER).
I REALLY AM! I’M EXCITED TO HEAR THAT!
(LAUGHTER). MY DAUGHTERS LOVE THIS PRODUCT IN PARTICULAR,
AND THEY MAKE A LOT OF THE MAYONNAISE BASED NEAT LITTLE SALADS BUT, UH, AND ESPECIALLY
IN SUSHI. AND YOU GET A LOT OF LETTERS ALSO FROM PEOPLE
TELLING YOU HOW MUCH THEY LOVE THIS. YES, ABSOLUTELY. WE ARE 160 PASSIONATE PEOPLE
LOOKING TO CREATE A FOOD PRODUCT THAT PEOPLE TASTE AND GO, “WOW!”
AND WOW! WELL, I WANNA GO WOW THIS MORNING, BECAUSE I’M HUNGRY.
ALL RIGHT. I DID NOT EAT BECAUSE I KNEW YOU WERE COMING.
GOOD. SO I HAD NO BREAKFAST.
I’M GLAD YOU’RE HUNGRY. LET’S START OVER THERE. TELL ME WHAT YOU HAVE
HERE. UH, MAC AND CHEESE WITH OUR LOBSTER PRODUCT.
UH, CALIFORNIA ROLL WITH, UH, OUR PRODUCT. WAIT, WAIT, WAIT, WAIT, WAIT…YOU’RE GOING
TOO FAST. WAIT, LET ME JUST TRY THE CALIFORNIA ROLL.
YES, YES, PLEASE. OKAY, GO ‘HEAD. NEXT ONE.
CALIFORNIA ROLL. THIS IS CEVICHE. MMM!
SO, UH, OUR…OUR CRAB SMART WITH ONIONS, TOMATOES, UH, PE…UH, JALEPENO.
MM! JALEPENO. YES. OKAY, THIS IS, UH, A SALAD WITH APPLES,
CRANBERRIES, AND UH, OUR SEAFOOD. MM HMM. WAIT, WAIT, WAIT…WAIT. OKAY. UH,
AND WHAT DO WE HAVE OVER HERE? UH, THIS IS STUFFED MUSHROOM CAPS, ALSO MADE
WITH OUR PRODUCTS IN THE STUFFING. OH, MY GOSH. THIS IS SO GOOD.
AND THIS MAKES A GREAT SALAD AND A WRAP. MM HMM. OR, WHICH IS THE WAY, BY THE WAY,
I EAT IT. I’M BEING A PIG THIS MORNING. I JUST EAT OUT OF THE BAG.
OOH. WHICH IS FINE, RIGHT?
YES. ABSOLUTELY. IT’S COOKED READY-TO-EAT. ALL RIGHT. LET’S TALK ABOUT THE OMEGA-3s AGAIN.
AS I CONTINUE TO EAT THIS MORNING. YES.
I’M SO GLAD YOU’RE HERE. UM, OMEGA-3s. REALLY IMPORTANT FOR OUR BODIES, RIGHT? TELL ME WHY.
ABSOLUTELY. UH, OMEGA-3s, EPA IS VERY GOOD FOR YOUR HEART AND YOUR CIRCULATORY SYSTEM
AND DHA IS GOOD FOR YOUR BRAIN AND YOUR EYES. SO, UH, THE…THE SCIENTIFIC RESEARCH SHOWS
FOR THE CARDIO-PROTECTIVE EFFECT, IF YOU WANT FOR A HEALTHY HEART, YOU SHOULD BE EATING
250-500 mg OF OMEGA-3s A DAY. ONE SERVING OF OUR PRODUCT HAS 400 mg, IT’S RIGHT IN THAT
RANGE. AND, YOU KNOW, WHEN I WAS PREGNANT, I HAD
NO QUALMS EATING IT. IT’S OKAY FOR WOMEN THAT ARE PREGNANT.
PREGNANT WOMEN SHOULD EAT THIS. THE DHA IS REALLY IMPORTANT FOR BRAIN AND EYE DEVELOPMENT
FOR THE…FOR THE BABY, SO ACTUALLY DOCTORS RECOMMEND THAT PREGNANT WOMEN EAT, UH, SOME
SOURCE OF DHA. IT’S VERY IMPORTANT FOR THE DEVELOPMENT.
AND IF I CAN CHIME IN, SOMETHING THAT I DO ABSOLUTELY LOVE IS THE FACT THAT THIS IS REALLY
FAST AND CONVENIENT. ABSOLUTELY.
AND WITH SO LITTLE TIME IN THE MORNING TO GET OUT THE DOOR. OR SO LITTLE TIME AT ALL.
YES. IT’S A GREAT EMERGENCY FOOD. YOU CAN KEEP THOSE IN YOUR FRIDGE FOR A LONG TIME,
AS LONG AS THE PACKAGE IS SEALED. WHEN…THE NIGHT WHEN YOU’RE TOASTED AND WIPED OUT…
(LAUGHTER). …AND DON’T FEEL…YOU RIP THAT BABY OPEN,
FIX AND YOU’RE DONE. AND THAT’S WHAT I DO!
YES. UH, IF YOU’RE WATCHING YOUR WAISTLINE, ALSO
A PLUS. VERY MUCH. CALORIES ARE LOW. IT WOULD BE ALMOST
FAT FREE EXCEPT FO…IT WOULD BE FAT FREE EXCEPT FOR THE OMEGA-3 OILS THAT WE ADD. UH,
AND UH, SOLID HIGH QUALITY FISH PROTEIN. WHAT’S YOUR, UH, FAVORITE…FAVORITE ONE HERE
THAT YOU LIKE? (SIGH).
COME ON. I LIKE ‘EM ALL.
YOU LIKE ‘EM ALL? I LOVE SUSHI. ACTUALLY I LOVE THE CEVICHE.
OKAY, SHOW ME HOW TO MAKE THE CEVICHE THEN. OKAY, SO WE ADD LIME JUICE, LIME JUICE, ONIONS–.
MMM. –JALEPENOS, TOMATOES…
I WOULD ADD SOME TABASCO. THERE YOU GO.
WHY NOT? MIX IT UP. (MIXING NOISES).
AND THAT’S IT. YOU’RE READY TO GO. THERE WE GO.
SO, ROBERT, FOR OUR VIEWERS IF THEY WANT TO CHECK OUT SOME OF THESE RECIPES OR MAYBE MORE,
DO YOU HAVE A WEBSITE THEY CAN CHECK OUT? YES, WE DO, OLGA. kanimi.com. K-A-N-I-M-I.
OKAY. I GOTTA TELL YA. IT’S BEEN GREAT HAVING YOU. MY KIDS, YOU KNOW WHAT THEY TOLD ME WHEN,
UH, I TOLD THEM YOU WERE COMING? WHAT?
THEY SAID, “BRING SOME HOME”. (LAUGHTER).
THANK YOU, ROBERT. THANK YOU.
APPRECIATE IT. LOVE THIS. AND IF YOU’D LIKE TO LEARN MORE ABOUT TODAY’S TASTY, HEART-HEALTHY
SEAFOOD TOPIC, (MUSIC) VISIT US AT thebalancingact.com OR GET SOCIAL. TELL US YOUR BEST FISH STORY,
OR WHATEVER’S ON YOUR MIND. WE LOVE TO HEAR FROM YOU. JUST FACEBOOK US. FORWARD SLASH
thebalancingactfans. OOH! THIS CEVICH IS GREAT! AWESOME.
OHH!

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