The Cost of a Website – Figuring Out Your Website Budget

The Cost of a Website – Figuring Out Your Website Budget


What’s up Fish Fans! My name is Marcus. You’re watching Marketing Madness, the Blue
Fish vlog! Our goal is to address common questions that
business owners may have about marketing, sales, and business. This week we’re going to take on the number
1 question we get here at Blue Fish. “How much is that website in the window?” And our answer is: “it depends.” if you were willing to put in a little sweat
equity, companies like Squarespace, Wix, or GoDaddy can help you get a website up and
running for about $20 a month. These can be a great option if you just want
to have a presence on the internet. We think the question should be flipped. Instead of asking how much a website with
all the bells and whistles will cost. Ask how much website you can get for your
budget. How do you determine your budget for a website? We’ve discussed the Small Business Administration
statistics in a previous video but I’ll recap: Businesses under $5 million should be spending
7 to 8% of their total revenue on marketing and advertising. To make those numbers real, a business that
does $500,000 would budget $35-40k per year. A $1 million company would budget 70-80k. And a $2 Million company would budget $140-160k. That is not to say you should spend all of
that on your website. You have to measure your requirements, your
budget, and the part your site plays in your overall marketing plan to decide what percentage
of your advertising budget should be spent on a website. Once you have your budget, partner with a
company that can work within that budget to get you the functionality you need to grow
your business. I know you probably think that we are crazy. The truth is, if you are trying to build a
business, you need to be investing in marketing strategies that generate business. Properly marketing your product or service
helps create the necessary awareness to increase leads and accelerate sales. Here at Blue Fish, we think a website is the
foundation to a successful marketing and advertising campaign. If a $20 a month option is not going to fit
your needs, then you would want to involve someone with a little bit of web development
experience. You could pay someone to install WordPress
and a theme. They could have you up and running for as
low as $500. This is no slight to WordPress as it is used
to power some extensive websites like Huffington Post, CNN, USA Today and more. The ability to buy a theme and quickly enter
in some content makes it a viable solution for some small business owners. The next step up would be to engage with an
agency that is going to build you a semi-custom or completely custom website. Starting around a few thousand dollars, you
can get a website that is customized with your colors, images, and content. At this price point, you can use a more robust
Content Management System. We like to use Craft or ExpressionEngine for
our sites. These are CMSs similar to WordPress but with
a lot more functionality that means it will be easier for you to update and manage the
website. They are extremely powerful content management
systems that you will never outgrow. The truth is, depending on your requirements,
you can spend millions of dollars on a website. At this scale, you are paying for custom interactions,
specific needs for gathering information, user workflows where you have ultimate control
over what a user sees and experiences on your site. All these requirements mean that the agency
has to spend more time developing a solution, however, those details may be precisely what
your organization needs. One thing to consider is the primary function
of your website. Is your site a small business brochure? Or does is it need to be a full-service website
with a support section, member logins, areas for account info, e-commerce with payment
processing, or more? You’ll also want to consider integrations
with outside systems. Are you integrating a form for email newsletter
sign-ups? Or do you have methods for checking when someone
abandons their shopping cart and additional functionality for targeting people that are
visiting your website? Are their custom integrations, like a realtors
website would have with the MLS? Or integrations with strategic business applications
like Salesforce? All those integrations take additional time
to develop, adding to the cost of your site. We know our answer of “it depends” is
not what most people want to hear; we aim to help you see how a website for a small
restaurant would be a different price than a site for a company with lots of requirements
and integrations for external services. Well, that’s a wrap for this week! I want to thank you for checking in. Make sure to hit that like button. And if you have any questions or comments
leave them down below. If you want to talk about how Blue Fish can
help you grow your business just send us a message and we’ll get the conversation started!

One thought on “The Cost of a Website – Figuring Out Your Website Budget

Leave a Reply

Your email address will not be published. Required fields are marked *