Visiting Noryangjin Fish Market (노량진수산시장) and eating Korean Food (회덮밥 – 초밥) in Seoul, Korea

Visiting Noryangjin Fish Market (노량진수산시장) and eating Korean Food (회덮밥 – 초밥) in Seoul, Korea


Well good morning, good morning. For today’s outing we are at the Noryangjin
Fish Market (노량진수산시장). This is my first time here. This is one of the most famous markets in
all of Seoul (서울). It is a fish market – a seafood market. And we’re going to check it all out. There is six flours if you can believe it. Plus two basement levels. So technically eight. If you can see all of those. Yeah, so lots of fish. I think we’re also going to try to eat lunch
here. Have some seafood. We’ve got a lot of exploring to do. So here on the third floor we have the dried
fish stores where everything is already pre-packaged. You can take it home and do whatever you do
with dry fish. Next up we’re going in to the live octopus
stores and this is actually considered a delicacy in Korea. You eat the baby octopus while it is still
like riggling around. Um, I’ve never tried it before. I’ve tried it like once about ten years ago. Oh. It is a fascinating experience. We’re not going to do that today. We’re just going for some normal fish but
if you’re up for a challenge then yeah that is something you can consider doing here at
this fish market. Live baby octopus. So it seems I can never win at the fish market. The one time I visited a fish market in Busan
I remember it was summer, I was wearing flipflops and I ended up getting fish juice all over
my toes. It was gross. And this time around I didn’t wear proper
footwear once again. So the fish juice has been seeping in to my
canvas shoes. Now my shoes are wet and I’ve got fish juice
in my socks. This is really nasty and we just got here. We’ve come down a level to the second floor
and this is the fresh fish store level. And we’re seeing a lot of fresh fish. We’re seeing some huge fish. Huge. They have just about everything here to be
honest. They sell rain boots. That is probably a really good idea in a fish
market. I’d suggest coming in with rain boots or at
least at the very least wearing closed shoes. We are now on the second floor and we have
found a whole bunch of restaurants that specialize in Hoe (회) and that is the raw fish. Kind of like sashimi. So we need to choose one. We need to settle on one. So we finally settled on a restaurant. I mean there is a lot to choose from. So we’re just walking around and I’m like
finally let’s make a decision. So we saw that this place had some people
and it had some nice traditional seating. So we’re like ‘yes’ let’s give it a shot. And it had a relatively affordable menu. Yeah. Because seafood here appears to be quite expensive. Well you can get really expensive seafood. The stuff that we’re getting isn’t as expensive. We’re getting chobap (초밥) which is a kind
of basically the best way to explain it is kind of like Korean sushi and we’re also getting
Hoedeopbap (회덮밥) which is basically sliced raw fish with rice. So we’ve got those two dishes coming and man
I can’t wait to have them. So what can you tell us about the Noryangjin
Fish Market (노량진수산시장) Sam? Well it is a very fascinating market. Like first off it is massive. It is open 24 hours of the day. Wow. And get this if you want to go see the live
auction you’ve got to be here at three in the morning. Hahaha. No way was that happening. Yeah. We’re not quite the ambitious. And the market moves 250 to 300 tonnes of
fish and I guess you could call it marine products. Seafood. Yeah. Daily. Every single day. So just imagine that. Yeah. Gamsahamnida. So the banchan (반찬), the side dishes,
have arrived at the table and as you might expect we’re seeing lots of seafood here or
what I think is seafood because it kind of looks familiar. Tour time. Well we’ve got some kind of seaweed here. That is familiar. We also have the kimchi – the fermented cabbage
which is a staple. But then if you look over here this looks
like it could be octopus. Yeah? Yeah, it could be octopus or squid. Um, and this not entirely sure but it looks
like a sea creature guys. And we’ve got some wasabi. So I guess. So the only thing to do now would be to try
it. Yes, try some of the seafood. You know what? I’m going to start with my miso soup. I’ll drink the miso and you try the fish. Miso soup approved. So Sam the brave going in for the octopus. Yeah, let’s go try some. Normally I would probably dip this into the
red sauce but I’ll just go for a bite. How brave. Mmmm. What does it taste like? It is really fresh. It doesn’t have a strong taste. There has been absolutely no seasonings added. So you would definitely want to add some of
the red gochujang sauce (고추장) to make it taste a lot better. Is it chewy? Yeah, it is chewy. Okay. My meal has arrived. Sam actually chose this because I had no clue
what to get. But this is called Hoedeopbap (회덮밥)
and it is basically rice with vegetables and raw fish on top. Um, the rice actually comes here on the side
in this separate little bowl. So what makes deopbap different from say bokkumbap
which is the mixed rice is the deopbap you get like your ingredients and then you get
your rice so they’re not mixed together. They’re not. So yeah, lots of veggies here. It looks like we got. Look at all of the sesame seeds. I know so many sesame seeds. Some cabbage, some carrots. Seaweed. That looks delicious. Cucumbers. And apparently I need to add this. Yeah. Correct? You need to put the gochujang sauce (고추장). That looks like it is in a ketchup dispenser. It is not ketchup guys. Do you think that is enough? Yeah, that is good. Give it a try. Try it with a little bit of rice. Try a bit of fish with some vegetables and
rice. Let’s grab a spoon. This is my first time having this. Ever. Exciting times. Ever. There. Oh. Messy. Make sure you get your fish. It will probably be easier with chopsticks. Haha. Trying to get vegetables as well. Yeah. Rice, fish, vegetables, sauce. Big bite. Mmmm. That is good. How is that? The fish is very mild. Like the white fish it is not very fatty so
it doesn’t have a strong flavor. It is like having sashimi with rice and veg. It is good. But it needs the sauce for sure. Otherwise it would be a little bit bland. Mmmm. Maybe I should be adding wasabi to this. Just mix it all in. So your food is here now. Yeah my dish has now arrived. Yours came first. So I’m having chobap (초밥) which is the
Korean sushi. So take a look down here. I have ten nicely displayed pieces. And as you can see you have of course the
sushi kind of Korean chobap (초밥) appearance. It has got the rice and then the fish on top. So I’m just going to grab a piece. Yep. And let’s take it for a dunk in the soy sauce. Take it for a swim. No wasabi? Come on! Mmmm. I did put a bit on. Yeah? How is it? It is good. This is a really. It is not. It is a chewy fish. It is not um. It doesn’t disintegrate in your mouth. I’m really having to power through it. It is very light. I think we’re both having the same fish. Yeah it is very light. It tastes good. And but as you said it is the kind of fish
that it needs a strong sauce to go with it. Either the gochujang (고추장) or the soy
sauce the kangjang. With the wasabi. Wow, there is some rice flying out of your
mouth. There. Whoops. Haha. But yeah if I had to venture a guess I would
say this is probably flounder? Hmmm. Would you say? I think so. So Sam is going to try my dish. Yeah, I preformed a little switch-a-roo so
I’m going to plop that all in. I don’t know if this is how you are supposed
to do it but this is how I’ve decided to do it. I’m putting a bit more of the gochujang sauce
(고추장) on. And then let’s give that a nice strong mix. I guess I’m just used to like taking one spoonful
of rice and then dipping that in to the soup or whatever side I’m having with it. Yeah. That is probably more effective. This is almost like a hoe (회) bibimbap (비빔밥). There we go. I don’t know if we’re supposed to do it like
this. From deopbap to bimbimbap. We’ve created something new. I’ve decided to eat it like this so I’m getting
a bit of rice, I’m getting a bit of fish and veggies. Let’s try that. Mmmmm. What do you think? I actually prefer the cut of fish here. It is a little bit thinner. So it is easier to chew. Yeah. And I think having it with extra ingredients
like with the salad and with gochujang (고추장) does give it more of a flavor and taste. So if I had to pick between the two dishes
I would go with the Hoedeopbap (회덮밥). I have to agree because I tried to the what
shall we call it the sushi. The chobap (초밥). The chobap (초밥) and yeah the cuts are
a little bit thicker which makes the fish a little bit chewier once it is in your mouth. So I like mine better too. Yeah. This is good. It is a good order. We also have another fish at the table that
we haven’t even gotten in to. So if you take a look over here I think this
was also part of our banchan (반찬) so it came for free and it is a grilled fish and
man using chopsticks this is going to be hard. Let’s use a spoon. How do we break this apart? Oh, there we go. Nice. Yeah, I have no idea what kind of fish this
is but it has been grilled. The bones are tiny so I think we can probably
just eat them. And we can probably have the skin as well
to be honest. Maybe I’ll pull these bones out. Just in case. Mmmmm. How is that? That is nice. Again. No seasonings so you’re just tasting the fish
but because it has been grilled it has got like that nice charcoal-y flavor. It is good. Just lots of little bones. Be careful. But I guess you can eat the little bones. Yeah, it is good. Mealtime over. Mealtime over. Look at this plate. No more chobap (초밥). I had it all. And I just had a little bit of rice left. Yeah. We ate all of the fish. We ate all of the fish from the deopbap. So anyways in terms of price point the Hoedeopbap
(회덮밥) was thirteen thousand Won (원) and the chobap (초밥) was fifteen thousand
Won (원). So in total twenty eight thousand Won (원). That is ₩28,000 KRW. So you’re looking at about probably twenty
four US dollars. So yeah, really not bad value when you consider
that you know we had a seafood feast here. It wasn’t just the dishes that we had. We also had a lot of different side dishes
that included seafood and fish. So overall it was a big meal and definitely
stuffed. And if you can come and visit the Noryangjin
Fish Market (노량진시장) it is an experience. You come and you walk around of course and
you experience the market and then to come out and have food. It is definitely something we recommend doing
in Seoul (서울).

42 thoughts on “Visiting Noryangjin Fish Market (노량진수산시장) and eating Korean Food (회덮밥 – 초밥) in Seoul, Korea

  1. I am allergic to Jelly fish , octopus and

    My delicacy is CRAB or LOBSTER… I am a SPANISH MACKEREL person with lot of Indian fresh water fish..

  2. So that fish you were eating is called 꽁치, the English name for that is mackerel pike, the fish is slightly oily, and generally they serve it two ways, one is what you guys had, just grilled and seasoned with salt, the other way is they will get these fish and marinate it in go chu jang and then grill it.  Lot of none Koreans are not used to eating fish this way but this is how Koreans eat fish most of the times.  I am not big on the fish bones, lol,  but you can eat the bones you just have to watch out it doesn't get stuck on the way down so I usually will pick at it, lol, there is a method to removing most bones, hard to describe but picking it up from the tail and pull away and that will usually separately lot of the bones.  

    the hoedeopbop that you are eating is actually eaten the way you were eating it Sam, just like bibimbop, some people will add a bit of sesame oil in it as well.  The gochujang used in these seafood places will generally serve the gochujang that has been mixed with vinegar so it is not always a straight gochujang. As far as the fish is concerned, I always like the hoedeopbo that uses yellowtail, I find it to be bit more tastier then your average white fish.  And finally the seafood banchan you were eating is baby octopus and squid just boiled in water, the key thing with this is boiling it quickly and dipping it in ice water too stop the cooking process, if you over cook this, it becomes really rubbery so just few seconds and cut and serve, some places, they will tenderize it with a radish before cooking it quickly in boiling water served with gochujang that has been mixed with vinegar, aka, the dipping sauce.   Thanks for showing us the fish market!

  3. This video was wonderful as always. The fish market would be awesome, I can't believe they're open 24 hours, there would be a huge selection of all types of fish I'd imagine. The food looks great guys, I love how you both explain each dish, thank you for doing that.

  4. My mom is making that haedok bap dish tonight. We mix it too like bibim bap. I personally completely skew the traditional taste and add a ton of raw thinly sliced garlic. I make sure it's a weekend or a day when I don't need to meet people face to face haha

  5. thank you for your good video. im first visit to your video. ill often come to see yours. you both look nice and video contents are so impressive and interesting 🙂 good luck to you~!

  6. I recommend eating in the older market rather than the new one shown here. The atmosphere and food is better I felt. The restaurant's more old school and traditional and cheaper than the new ones.

  7. ok actually samuel got it right in terms of how to eat it. haha. and you guys needed way more sauce with it. (i'm native korean)

  8. I like you guys don't ask for likes or beg for subscription yet I have watched at least 15 videos so far. Keep making the videos.

  9. The roasted fish side dish is Pacific saury (mackerel pike) – delicious fatty fish (with the head as the tastiest part!)

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