Winning Big in Asia Podcast with Fish Tang – Expanding into Asia

Winning Big in Asia Podcast with Fish Tang – Expanding into Asia


Hello everyone thank you for joining us
today we’re here with a Fish Tang very
interesting gentleman he runs a Swim School and he wants to share with us a
little bit about his business and we’ll see what we can learn today. Okay
Fish, welcome aboard thank you for joining us. Thank you. And today, we’re
actually in front of your very interesting pool that’s in the building
that you run the school can you tell me about Fishlike International?
So basically Fishlike runs mainly adult programs that actually helps
adults to fine-tune their swimming strokes so that they can swim effortlessly
long distance mainly free style so we have a program called Freestyle Mastery
which you can see over there now working on their freestyle strokes. Yep,
okay and what’s so different about your swim school? I know you’re getting a lot
of popularity and you’ve been doing it 25 years so Fishlike basically focuses
on the program Total Immersion which is a U.S. franchise program that teaches
you how to swim like a fish so effortlessly swimming long distance
without getting yourself tired so you don’t kick and pull, you learn how to
streamline your body, you learn how to balance your body, you learn how to use
gravity to your advantage to propel yourself forward. Wow okay that’s a very
interesting thing and you’ve expanded into Asia? Which territories, which
countries are you in? So basically we are in Singapore, Malaysia, Taiwan and China.
So we are we went to Indonesia last year and we are going to Thailand 1 or 2 June. Wow and and it’s about five six
locations already in Asia and can you share with me what’s the okay let’s
start with this okay every business there’s always a part where sometimes it’s
a little bit hard, there’s a little bit of a resistance. What was the hardest
story for you to share if you can share one of your… You mean, going overseas
or locally? Both in terms of Asia. I would say locally getting pools is a big challenge
for us and getting students. How to market
outside, how do duplicate yourself. it’s also another challenge for u. So
and cash flow as all entrepreneurs will face is as overheads in Singapore is
very high. So that is where we also meet challenges. So when you first want to
go overseas and what our when you wanted to expand into Asia? What was the
challenge then? Going to a place that nobody knows you and you don’t know
anyone there. That is the biggest challenge and then once you get to know and get
started everything, let’s say for example China
China use everything different from Singapore. They don’t use
for example, they don’t use Dropbox, they don’t use YouTube, they don’t use
Facebook. So everything is different.They use WeChat, they use Jinri Toutiao (news sharing site) They use Weibo. They use Alipay. So they don’t use internet – Visa & MasterCard for payment. so the platform for storing files and transferring to our team is another
challenge. Then getting students is another challenge because we
use a lot of Facebook ads over here then they initially don’t have WeChat ads and
it’s very expensive so we started to build We Chat groups and then then that we
work with related people who have people and then we slowly get them into our group
and then we also provide like free video analysis which we used to charge locally to
get people to be interested to join our group that’s how we built up our platform over there and
slowly eventually. So you provided a very high value analysis? it’s a lot of labor-intensive
work where the team really work very hard together.That sounds like a lot of challenges
to enter an overseas market, what then is the flip side what happens when you are
successful? The flip side is the market is really big and they are willing to pay high prices,
higher than Singapore so in Singapore in our workshop
we charge S$300 plus for 8 hours We charge 700 plus for the same 8 hours.
Of course that’s excluding our follow ups we do a lot more follow-ups compared to
Singapore and the traveling costs also
eat a lot into our costs but the numbers are big over there. So you’re saying you
took a premium niche positioning in order to win in that market? Yes, a few
times higher than what the Olympians are charging. The highest. That’s why
when people start to talk bad about you or the social media you know that you’ve
done something, you have attracted some attention. Okay, some attention is better than none? yeah Sounds like a really interesting idea
and definitely a story for us to go in so much deeper. At this moment, do you have one word for people want to penetrate Asia want
to do marketing and start businesses in Asia what’s the one thing that you can
share with them? Test. TEST. Test. There’s no one, well, if you ask any entrepreneur
in China they will give you a different answer but every industry is slightly
different you need to test it out and then tweak along the way there’s no
one-size-fits-all. Dare to try, dare to tweak and change fast and correct along
the way. Wow! Test, test and test! That sounds like
a gem of information that you have shared with us and I just want to say
thank you very much to Fish for joining us today
and we’ve taken a slightly different place at the top of the building and at
swim school and next to a pool for today’s interview. Really appreciate that.
So are these your guys swimming yeah they’re my students yeah! I wish we were going to join them soon. Thank you very much. We’ll see you soon

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